Design
for good.
合创 ｜ 必品 ｜ 未来
BePartOf (BPO) 必品合
is an Impact Driven Design Company. Designing Future-Ready Brand for Sustainability.
15+
YEARS OF
BRAND SOLUTIONS
20+
INDUSTRIES
IMPACTED
180+
BUSINESSES
BENEFITED
Good Design is Good Business - Thomas Watson
Good Design is Good Business - Thomas Watson
At BePartOf, we believe design goes beyond aesthetics — it’s a way of seeing, thinking, and shaping meaning. It transforms ideas into experiences and turns intent into impact.
We design with empathy and purpose, grounded in human understanding. We ask what matters most — not only what looks good, but what does good.
We design impact through BrandD.E.I.™
Set it Right to Get it Right
Our formula for brand innovation aligns Direction, Expression, and Impression — the core of BrandD.E.I.™ — designed to help brands grow with clarity, creativity, and impact.
DIRECTION 方向
How do I set up a compelling "WHY" to fuel my brand's growing passion and engagement?
We Offer:
+ Brand Strategy
+ Brand Purpose & Positioning
+ Brand Personality Creation
+ Business Model Innovation
+ Business Design
EXPRESSION 形象
How will my business transformation be driven by human senses and experience-led innovation?
We Offer:
+ Brand / Corporate Identity
+ Visual System / Guide
+ Brand / Corporate Profile
+ Digital Branding
+ Web & Mobile Design
IMPRESSION 印象
How might your company make a positive and long-lasting impression on its stakeholders?
We Offer:
+ Purpose & Values Design
+ Service Design
+ End-to-End Experience Strategy
+ Cultural & Stakeholder Engagement
+ Brand Launch & Engagement
Re-innovating Solutions for Industry's Leading & Emerging Brands
Innovation Projects Driven by Human-Centered Design
We function as a strategic consultant / coach, designing purposeful+innovative market solutions, new services, strategies and processes .
BePartOf (BPO) has been developing learning opportunities and consulting programs for people and organisations since 2014, accelerating building what is technically difficult, financially scalable and, above all, desirable for people.
Hello from BePartOf key change-makers!
Max Sim
Impact Futurist | Design Strategist | Founder of BePartOf
Co-founder of impakHUB
Max believes that design is a force that shapes meaning, culture, and change.
As the founder of BePartOf, he helps brands and communities design purposeful identities and experiences — connecting intention with impact.
His work expands through impakHUB, a collaborative platform uniting impak-makers to drive positive impact, and ForGood, an initiative that champions creativity and culture as catalysts for collective impact.
Guided by empathy, foresight, and curiosity, Max continues to empower people and organisations to move from ideas to action — designing not just for success, but for significance.
“The world is better when brand matters.”
Chris Leong
Director, Chief Strategy Innovator
Based in Perth, Chris leads BePartOf Oceania (BPO) with a clear vision to build a purpose-driven, impact-focused creative culture.
He integrates design, strategy, and operations to empower teams to unlock their creative potential and drive meaningful innovation in a rapidly changing world.
Committed to shaping environments where creativity thrives, Chris helps brands and partners co-create solutions that inspire progress and lasting impact.
He is also the co-founder of HAUS, a knowledge co-creation platform where global creatives collaborate to bring positive change and transform communities through design thinking and shared studio practice.
YOUR FUTURE MATTERS.
Click for Brand Scorecard
Click for Brand Scorecard
one click closer to designing one.