Design
for impact
合创 | 必品 | 未来
BePartOf (BPO) 必品合
is an Impact Driven Design Company. Designing Future-Ready Brand for Sustainability.

15+
YEARS OF
BRAND SOLUTIONS
20+
INDUSTRIES
IMPACTED
180+
BUSINESSES
BENEFITED
Matters Thinking™ - a future-ready exploration towards purpose-driven innovation.
Matters Thinking™ - a future-ready exploration towards purpose-driven innovation.
We are guided by a mission and a set of values that emphasise a higher-order approach to growth. Our global team brings together experience, innovation, data, and technology to help our clients achieve human-centered, and long-term development.
We design impact through BrandD.E.I.™
Set it Right to Get it Right
Our formula for brand innovation in scaling businesses is to set the right direction, expression, and impression. We call it BrandD.E.I.™
- Max Sim, Founder & Chief Design Innovator of BePartOf
DIRECTION 方向
How do I set up a compelling "WHY" to fuel my brand's growing passion and engagement?
We Offer:
+ Brand Strategy
+ Brand Purpose & Positioning
+ Brand Personality Creation
+ Business Model Innovation
+ Business Design
EXPRESSION 形象
How will my business transformation be driven by human senses and experience-led innovation?
We Offer:
+ Brand / Corporate Identity
+ Visual System / Guide
+ Brand / Corporate Profile
+ Digital Branding
+ Web & Mobile Design
IMPRESSION 印象
How might your company make a positive and long-lasting impression on its stakeholders?
We Offer:
+ Purpose & Values Design
+ Service Design
+ End-to-End Experience Strategy
+ Cultural & Stakeholder Engagement
+ Brand Launch & Engagement
Re-innovating Solutions for Industry's Leading & Emerging Brands
Innovation Projects Driven by Human-Centered Design
We function as a strategic consultant / coach, designing purposeful+innovative market solutions, new services, strategies and processes .
BePartOf (BPO) has been developing learning opportunities and consulting programs for people and organisations since 2014, accelerating building what is technically difficult, financially scalable and, above all, desirable for people.
Hello from BePartOf key change-makers!
Max Sim
Founder, Chief Design Innovator
Knowledge Partner of MATRADE ESG
Max’s passion for enhancing brand values and driving innovation in organisations is palpable through his strategic and tailor-made approaches. From crafting brand strategies and identities for startups and SMEs to shaping corporate brand culture, Max's philosophy centres around tracking human behavioural shifts to remain at the forefront of innovation. He transforms audience needs into strategic insights, sculpting the essence and expression of your brand.
His Impact Extends: Max's expertise goes beyond his work at BePartOf. He's a sought-after figure by leading organisations, where he shares insights on creative entrepreneurship in our complex and challenging economy.
“The world is better when brand matters.”
Chris Leong
Director, Chief Strategy Innovator
Responsible for the vision and culture of BPO, Chris is committed to inspiring the team to create purpose-driven and positive impact solutions with our global prospects and partners. With a holistic vision that integrates design, strategy, and operations, Chris is passionate about creating the right corporate environment to unleash the creative potential of the team in helping the company to develop its own "innovation competency" and continually innovate in an increasingly complex and changing marketplace.
He co-founded HAUS, a knowledge co-creation platform where global creatives gather to bring positive change and transform communities through design (matters) thinking by engaging in collaborative studio projects.

YOUR FUTURE MATTERS.
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